Ecommerce Emails

If I had a nickel for every marketing/ecommerce email I created, I’d have a ton of nickels. As a copywriter in Corporate America — this is a lot of your day to day work, coming up with new & inventive ways to get people to buy your product.

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Zoom In Newsletter

I think I started creating the Zoom In Newsletter at Issue #2. When I left Corel it had more than 600,000 subscribers and had generated a million dollars in revenue. A popular read with Paint Shop Pro users, the monthly newsletter featured tutorials, free content downloads, tutorials, and a user profile. My job was to …

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Social Venture Partners Minnesota

Working with SVP MN is great because I get to do a little bit of everything — copyediting, newsletter design, web content — if they need help with it, I help them.

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Easy to Be Amazing

An ad campaign to sell the ease and awesomeness of both Paint Shop Pro & Paint Shop Photo Album.

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Defy the Elements

A campaign designed to tout the power of Paint Shop Pro while taking a dig at our main competition Adobe PhotoShop Elements.

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Embrace Contradictions

This was an advertising campaign I came up with to show off the power and inexpensiveness of Paint Shop Pro.

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Retail Packaging

Upstairs in my loft, I have a mittful of all the software boxes I’ve written. I think there’s like ten or twelve up there. I chose these four, because I like them best — especially Studio & Snapfire, because they were 1.0 products that involved a ton of messaging, branding, and fun, hard work.

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Paint Shop Pro Direct Mail

I worked at Jasc Software for many, many, many years. A lot of years. Every year we launched a new version of our software. This is a sampling of the direct mail package we would send to users in the hopes they would upgrade to the latest version.

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