Skills & Abilities
Technical Know-How
- Comfortable setting up, installing, and maintaining WordPress
- Able to assist you in domain registration, choosing a web host, setting up email, and dealing with that kind of technical stuff that might scare the average web user (also has the ability to point you in the direction of those more experienced and/or knowledgeable should you have needs that are beyond my skills)
- Savvy user of Constant Contact, MailChimp, Google Analytics, and a variety of other internet services
- 6+ years working with, breaking, and fixing WordPress
- Has launched 30+ websites
- Capable of editing HTML & CSS
Copywriting & Content Strategy
- Creative, talented writer who delivers engaging, targeted copy
- 12+ years copywriting experience includes Web & social media content, e-commerce, collateral, advertising, press releases, direct mail, packaging, and multimedia/video scripts
- Skilled content strategist who can help you develop smart, useful, and usable web content
- Ability to write in a variety of styles for diverse audiences and media
- Optimal research, editing, and proofreading skills; thorough knowledge of grammar
- Versatile with experience in corporate copywriting, journalism, blogging & social media, editorial & reviews, and literary fiction
Project Management & Working Style
- Capable, talented manager of projects from concept to completion
- Works well under pressure and adapts quickly to shifting priorities
- Flexible, energetic, and hard-working
Employment History
Freelance Supergenius & Writer, 2005 – Present
- Develop, customize, and maintain websites using WordPress content management system
- Write and edit web content and marketing materials for everything from global corporations to small businesses
- Assist in the writing, editing, and production of monthly newsletters for nonprofit organizations and businesses
- Consult, train, and answer various questions from clients who want to maintain & update their WordPress website on their own
- Design, maintain, and update various blogs
- Discover, write, and post blog and social media content for clients on a broad range of topics from advertising and design to customer experience and fundraising
- Short fiction writer and book reviewer
Copywriter, Corel, 2004 – 2008
- Developed product messaging used throughout product lifecycle
- Acted as creative director, project manager, and writer for Paint Shop Pro Photo Studio Community Web site
- Wrote and edited copy for retail software boxes and Corel.com Web site
- Created print & online advertising campaigns for national digital photography publications
- Developed & executed strategic e-commerce e-mail campaigns
- Partnered with Product Managers, Marketing Managers, and designers to adhere to tight product launch deadlines
- Managed & wrote the editorial content of monthly newsletter with more than a half million subscribers
- Corresponded with, interviewed, and wrote customer profiles. Managed freelance writers and designers
Copywriter, Jasc Software, 2003 – 2004
- Acted as creative director for the redesign of Jasc.com
- Developed integrated marketing campaigns used in print, online, and direct marketing initiatives
- Collaborated on the creation of market positioning, naming, and branding for 1.0 digital photography software
- Wrote press releases, brochures, direct marketing pieces, website content, and other marketing materials
- Edited books on digital photography and digital scrapbooking. Managed freelance writers and designers
Content Specialist, Jasc Software, 2001 – 2003
- Developed marketing, promotional, and technical content for all products in the Jasc Software portfolio
- Wrote & coded tutorials for Jasc.com
- Stripped marketing and technical jargon from existing copy to make it conversational and accessible to non-technical users
- Made technical material accessible to non-technical users
- Worked with marketing department to establish and maintain brand voice and corporate tone
Customer Service Representative, Jasc Software, 1999 – 2001
- Corresponded with customers, placed orders
- Provided product and pricing information to customers on the phone and via e-mail
- Hired and trained contract employees
Education
- 1995: BA Journalism and Political Science, University of Wisconsin- Eau Claire
- 2003 to 2010: Fiction Writing Workshops, Loft Literary Center, Minneapolis